Web design for law firms
Law firm website design built around practice areas and client intake
Someone with a legal problem rarely retains the first firm they find. They open three or four websites on a phone, read the practice-area pages and the lawyer bios, and decide within a minute or two which firm looks capable of handling their matter and likely to call them back. Your website is where that judgement gets made. We design and build law firm websites that answer it in your favour — credible, fast, organised around the way people actually look for legal help, and set up so a consultation request is never more than a tap away.
What every law firm site needs
- A dedicated page for each practice area, written and structured so it can be found on its own
- Lawyer bios that set out background, credentials, and the kind of matters each person takes
- One unmistakable next step — book a consultation — repeated wherever it makes sense
- Quick loading and a clean phone layout, since most legal research starts on mobile
- Accurate titles and descriptions, plus LegalService or LocalBusiness schema so search engines read the firm correctly
- Hosting, security, and updates managed for you rather than left to a paralegal
Written for the regulator too
Every claim on the site is framed to fit the Law Society of Ontario's marketing rules — no promised results, and no misuse of testimonials or comparisons.
What we build
Four pieces, delivered by one team so the design, the content, the conversion path, and the technical side are decided together rather than bolted on in sequence.
Credibility-first design & build
A restrained, professional interface that reads as competent at a glance — legible type, real photography where you have it, and none of the template look that undercuts the fees a firm charges.
Practice-area architecture
A separate, properly written page for every area you practise, linked to the relevant bios and structured so each one can surface for someone searching that specific problem.
Intake & consultation flow
Reaching the firm treated as the single job of the site: short forms, a phone number that is always in reach, and a plain description of what happens once someone gets in touch.
Managed hosting, maintenance & technical SEO
Hosting, SSL, backups, and monitoring kept on our side, alongside the continuing technical work — load speed, markup, indexing — that keeps the site in contention.
The website redesign page covers the case where you already run a firm site and want it rebuilt. For everything else we offer, the services overview and the tiered pricing are the places to look.
Built for how people choose a lawyer
Choosing a lawyer is a research task carried out under stress, usually on a phone, often before the person has spoken to anyone. A handful of things decide whether your firm makes their shortlist.
The first is whether the site looks like it belongs to a practice that handles matters like theirs. A family-law client and a commercial client are reassured by different things, and a page that speaks to neither reads as generic. The practice-area page is where a visitor confirms you do this specific work and gets a sense of how the firm approaches it.
The second is the lawyer bio. People want to know who they would be dealing with — where they trained, how long they have practised, the kinds of cases they take on. A thin bio, or none at all, is a reason to leave.
The third is friction. When the consultation request is buried, the form runs to a dozen fields, or the phone number is awkward to reach on mobile, a share of interested people give up and call the next firm instead. We keep the route to a first conversation short and visible on every page, because that one action is the entire purpose of the site.
Speed sits underneath all of it. A page that is slow on a phone loses visitors before they read a word, and search engines weigh that in when they decide what to show.
Working within the advertising rules
Law firm marketing in Ontario is regulated. The Law Society's rules on marketing and advertising limit what a firm can put in front of the public: guarantees about results are not permitted, testimonials and client endorsements may only be used within defined limits, and comparative or “best in the field” claims have to be capable of factual support. Awards and rankings can be referenced only where they meet the Law Society's criteria.
We build within those rules rather than around them. Copy is written without outcome promises, calls to action point at booking a consultation instead of implying a verdict, and any testimonials, badges, or recognition are presented in a form that fits the current guidance. If you are unsure whether something is allowed, that is a question for your practice-advisory contact at the Law Society — we will build whatever the compliant version turns out to be. This is not legal advice; it is how we scope the content.
Who this is for
Solo practitioners who need a site that stands up against larger firms without a marketing department behind it. Boutique firms built around one or two areas of strength. Multi-practice firms that need a coherent structure across many service pages and a growing roster of lawyers. The work spans the common practice areas — family, real estate, personal injury, corporate and commercial, immigration, wills and estates, criminal defence, and employment — and the approach shifts with each: a personal-injury page and a corporate page are addressing very different readers, and are written that way.
How the project runs
Discovery
We map the practice areas, the lawyers to feature, and how intake should work, then agree the page structure and what copy already exists versus what we draft.
Design
A layout built for the firm — professional, consistent across practice-area pages and bios — approved before any development begins.
Build & content
We develop the site, load the practice-area pages and bios, connect the consultation flow, and set metadata and schema on each page.
Launch & upkeep
The site goes live, we confirm it is indexing cleanly, and it moves onto a plan covering hosting, changes, and technical SEO.
A focused site for a solo or boutique firm is usually ready in around two weeks. Larger multi-practice sites — more practice areas, more bios, more review from partners — run longer, and we map out a workable schedule once the structure is agreed.
Law firm websites — common questions
Can you structure the site around our practice areas?
Yes — it is the backbone of how we build for firms. Every area you practise gets its own page, written for the person searching that particular issue and structured so it can be found independently. The pages cross-link to each other and to the relevant lawyer bios, so the site works as a set of focused entry points rather than one page trying to carry everything.
Do you handle lawyer bios and the written content?
We can draft all of it from a short questionnaire and a call with each lawyer, then send it back for review and sign-off. Where a firm already has bios and practice-area copy it is happy with, we work from those. Nothing goes live until the firm has approved it.
Will it work within Law Society advertising rules?
We write and structure the site to fit the Law Society of Ontario's rules on marketing and advertising — no promised outcomes, testimonials and endorsements kept inside the permitted limits, and comparative claims left out unless they can be supported. The final call on what is compliant rests with the firm and, where needed, the Law Society's practice-advisory service.
We have an old, slow site — can you rebuild it?
Yes. We move firms off dated or sluggish platforms onto a current build, carrying over whichever pages already pull in enquiries and redirecting their old addresses so existing search visibility follows across. The redesign page walks through how that migration is handled.
How long does it take?
Roughly two weeks for a solo or boutique firm with a contained set of practice areas. Multi-practice firms — many service pages, a large group of lawyers, several partners reviewing — take longer. You get a schedule you can hold us to once the page structure is settled.
How much does a law firm website cost?
It turns on the number of practice-area pages, how many bios are involved, and whether we are writing the content or working from yours. A flat figure is not much use with that much variation, so we do not post one. The plans and what each covers are laid out on the pricing page, and a scoped estimate for your firm comes back through the quote form.
Who do we work with on the project?
The developer who builds it. Requests reach that person directly, with no account-manager layer in between, and the work is not handed to a subcontractor once it is under way. For firms in Toronto, it also means someone familiar with the local search market you compete in.
Tell us about your firm
Send us your practice areas, the lawyers to feature, and where the current site falls short. You get back a proposed structure, a schedule, and a figure.